Follow the compelling story of Equity Trust Company, from our founding company’s humble beginnings in Lorain, Ohio with the Desich family, to becoming a pioneering leader in self-directed IRAs. This mini documentary recounts our transformation from a small company operating out of a former funeral home to nationwide leader boasting $45 billion in assets under custody and administration. The story underscores the priority we place on customer service, community impact, and continuous reinvestment in our company and people. As we commemorate 50 years of service, we celebrate not only our achievements but also our unwavering commitment to providing you, our loyal clients, with opportunities for wealth building and community development. Witness the evolution of a family's dream into a powerful legacy of empowering investors across the nation.
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Equity Trust Company
